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Ringier Axel Springer Serbia launches millennial offering NOIZZ

Following its success in Poland and Slovakia, the NOIZZ brand is now also being introduced to the Serbian market.

From 16th November 2016, NOIZZ, the offering dedicated to millennials, will be launched on the Serbian market. The website was first established in Poland in November 2015 followed by Slovakia in July 2016.

NOIZZ targets users that belong to the generation of millennials, a generation that has grown up in a digitally connected world, which consumes news and entertainment primarily on mobile devices and which is active in social networks.

NOIZZ will cover a very broad range of news and exclusive stories for its users in various formats, distributing this content mainly via social media. NOIZZ offers content ranging from entertainment, lifestyle, celebrities, nightlife, culture, society, sport, to food, travel, and science. Different formats will be initiated, such as ‘Make some NOIZZ’ parties, with the first party to take place in Belgrade on November 29th, hosting well-known Serbian artists.

The editorial board is for the most part made up of millennials – 11 of them in total. Editor-in-chief of the Serbian edition is program director and co-founder of the Digital Communications Institute, Boris Trivan.

Jovan Protić, Digital Publishing Director at Ringier Axel Springer Media AG: “The concept of Noizz is designed for an urban population aged between 16 and 35. On we will offer unique, relevant and edgy news and opinions, while at the same time spreading fun, cheerful and useful content to the target group. Supported by social media influencers and bloggers as multipliers, we aim to reach our audience mostly via viral distribution.”

Jelena Drakulić Petrović, General Manager at Ringier Axel Springer Serbia: “NOIZZ promotes the new trends for a millennial audience. aims to attract their attention in an unprecedented way on the local market. This will be a great opportunity for advertisers that are targeting millennials to reach this particular group. The mantra of is: Life enriching and entertaining content for millennials worth spreading!”

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Martin Pastierovič becomes Publishing Director Magazines of Ringier Axel Springer Slovakia

As of 7th November 2016, Martin Pastierovič, former Head of Digital Transformation, will become Publishing Director Magazines of Ringier Axel Springer Slovakia (RAS SK).

As of 7th November 2016, Martin Pastierovič (40), former Head of Digital Transformation, will become Publishing Director Magazines of Ringier Axel Springer Slovakia (RAS SK). In this newly-established position, he will be responsible for the editorial teams of the RAS SK magazines Život, Eva, Nový Čas pre ženy, AUTO BILD, GEO,,,, and their brand extensions. The editorial teams of Nový Čas and will continue to report to CEO Milan Dubec., RAS SK’s portal for millennials, will remain in the responsibility of RAS SK Chief Digital Officer Milan Konečný.

Milan Dubec, CEO Ringier Axel Springer Slovakia: “I wish Martin Pastierovič a successful start in his new role. I believe that his journalistic experience, along with his in-depth knowledge of the company that he acquired over the last 15 years will contribute to the further successful development of our brands on the challenging media market.”

Martin Pastierovič joined the company in the year 2000. After holding several editorial positions, in 2005 he became editor-in-chief of Nový Čas Ľudia, a tabloid weekly. In 2008, he started as editor-in-chief of online content products, later becoming deputy editor-in-chief in the Newsroom of Nový Čas. As Head of Digital Transformation between 2013 and 2016, he was responsible for the implementation of digital editorial systems. As Head of the Digital Media Campus he is responsible for training young journalists working for RAS SK in all matters of digital publishing.

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Tomáš Doubrava becomes HR Director of Ringier Axel Springer Slovakia

As of October 17, 2016 Tomáš Doubrava will become HR Director of Ringier Axel Springer Slovakia. He succeeds Nicole Slašťanová, who is leaving the company after four years on her own behalf.

Prior to joining Ringier Axel Springer, Tomáš Doubrava has worked as HR Director for the media company Markíza - Slovakia s. r. o. for several years. He also gained experience with people management in the health sector, where he held several national and international positions.

Milan Dubec, CEO of Ringier Axel Springer Slovakia: "I would like to thank Nicole Slašťanová for her commitment and professional work. Under her leadership we successfully managed all HR related issues and important projects such as the establishment of the company United Classifieds or the merger of RAS SK and Azet. I wish her every success with her further career as well as in her private life. I welcome Tomáš Doubrava and wish him a very successful start in the new role. I believe that his experience in the media industry will contribute to the further successful development of our human resources strategy as well as further establish RAS SK as an attractive employer in the media sector. "

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Alexander Móži appointed Chief Video Officer of Ringier Axel Springer Slovakia

With immediate effect Alexander Móži has been appointed Chief Video Officer at Ringier Axel Springer Slovakia. In this newly created role he will be responsible for the further development and roll-out of the video strategy.

Milan Dubec CEO Ringier Axel Springer Slovakia: “Online video especially short-form formats are what readers and advertising clients highly demand. Ringier Axel Springer Slovakia aims to be leader in the short-form video segment and offer excellent productions to its users and business partners. Alexander Móži will help us through his expertise and know-how to achieve those targets. I welcome him in our team and wish him all the best.”
Alexander Móži, Chief Video Officer Ringier Axel Springer Slovakia: “Users consume more and more video content, especially short-form videos. This segment opens up a broad range of new advertising opportunities for marketers. Our aim is not only to implement international trends but to create own solutions for the local market as well.”
Alexander Móži has worked in advertising and marketing for more than 16 years. He held positions as account director and sales director, later he pursued a career in marketing consulting in real estates. He comes to RAS SK from Zaraguza, an online agency, where he worked as Client Service Director. Among his clients were Kofola, Rajec, Semtex, Heineken, Krušovice, Kelt, Zlatý Bažant, Popradská káva and Tatra banka. He also worked on the iconic campaign “Fofola” for the Kofola brand.
Common video platform for all RAS SK products is The video service accumulated almost 40 million streams in the year 2015.

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