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Ringier Axel Springer Hungary launches Noizz.hu

May 3, 2017, Ringier Axel Springer Hungary has launched Noizz.hu and is targeting the connected “Generation C” with its new service. NOIZZ already covers urban lifestyle trends in Poland, Slovakia, Serbia, Romania and Germany.

 

After the successful launch of the online destination for “Generation C” in Poland, Slovakia, Serbia, Romania and Germany, NOIZZ now enters the Hungarian market

Ringier Axel Springer Poland first introduced the brand NOIZZ in November 2015, where it has since been operating successfully, followed by Serbia and Slovakia in 2016. In January 2017, it was also launched on the German market in cooperation with BILD, Europe’s largest daily.

Jovan Protic, Digital Publishing Director of Ringier Axel Springer Media AG: “Noizz.hu is pinpointing a target audience that is constantly connected and wants to be informed ahead of others about the latest urban lifestyle trends. We created and launched this brand particularly for Generation C.”

Martin Szokol (24), who previously worked for Ringier Axel Springer Hungary in projects for the leading daily Blikk and for glamour.hu, will lead the editorial team.

Imre Gerentsér, Chief Digital Officer of Ringier Axel Springer Hungary: “This new digital media service for a young, urban generation is unique in Hungary. Martin Szokol and his team will be covering stories and trends wherever they happen. They are close to their target group and will be telling stories from its perspective. At the same time, we are also offering new opportunities for advertisers to reach the younger generation with creative ad formats.”